Manheim interactive touchscreen videos
Feature videos animated for 6-foot transparent touchscreens at the NADA 2025 Cox Automotive booth.
Brief
Cox Automotive's booth at NADA 2025 needed a way to show visitors what Manheim's website and mobile app can do. The goal was to make auto wholesaling feel easier: users never miss an important sale and get the most out of each auction. We created an interactive touchscreen experience that showed users the features that mattered.
Approach
I built the animations, working with our designer to bring his storyboards to life, and went back and forth with the client to make sure every video fit what they needed.
The videos played on 6-foot screens with transparent backgrounds, so the visuals appeared to float on sheer glass. This was before I'd built interactivity in Rive, so our developer took my animations and coded the interactions himself. Each video opened on a button, and a tap set the animation in motion.
Build
The turnaround was quick. We couldn't start building the interfaces until the client sent their screens, but with NADA as a fixed deadline we started without some of the assets. I worked as efficiently as I could with what we had and made placeholders that got the idea across, and that showed the client exactly what was missing and what we needed from them.
To check the videos would look right in use, we tested them on a transparent screen in our Chicago office. I work remotely, so our designer joined video calls to show me the test screen, and I adjusted my animation based on what we saw.
Result
NADA 2025 visitors enjoyed the interactive experience. It let Manheim highlight the important parts of its software in a way that caught people's attention on a busy show floor.
In action
The touchscreens at the Cox Automotive booth during NADA 2025, with visitors tapping through the experience.
Have a project in mind?
I'm available for freelance motion, UX/UI and video work, including:
- Explainer videos, software tutorials and brand sizzles that make complex ideas easy to follow
- Product and UI animation, including interactive web motion built with Lottie and Rive
- Animated ads and social media content, including short-form video I shoot and edit, and banner and media spot ads adapted across sizes and platforms
Tell me what you're making and what your timeline looks like!