Fifth Third Bank Headquarters Welcome Signage

Fifth Third Bank is a prominent company in downtown Cincinnati, it’s building standing tall on Fountain Square in the center of the city. The bank prides itself on this prime location and works hard to make their branch located in the headquarters’ atrium a welcoming and positive experience for all. Part of this experience is the LED displays that are posted throughout the atrium space, and I was tasked with creating new and exciting “Welcome to Fifth Third” signage that would reflect the brand’s new look and color scheme.

Process

There were no parameters on the projects besides creating for these LED screens utilizing Fifth Third’s branding, and so I started off with storyboarding some ideas of how I could unite elements of Fifth Third and the Cincinnati skyline together to create something that would be and enjoyable experience for passerby.

Final

The final layout was a simple build to a colorful layout focusing on the center point of the city: the fountain in the center of Fountain Square, which sat yards away from the front door of Fifth Third’s headquarters. I utilized Fifth Third’s bright blue and green coloring as well as their famous slash shape in the animation to bring out the prominence of the brand. This was created for several sizes of signage that could be used throughout the space.