In-Branch Signage
The goal of this signage was to allow customers passing through the branches in Florida locations to know about the perks that they can receive if they get a Buccaneers themed debit card through Fifth Third Bank. The bank partners with the Tampa Bay Buccaneers to get customers discounts on merchandise, food, and more. The approach with animation was to create something fast-paced and enticing, while showing Bucs branding that fans with recognize and enjoy
Stadium Ribbon Boards
Part of the partnership involves Fifth Third Bank getting 30 seconds of real estate on the ribbon boards in the Buccaneer’s stadium. These videos are allowed to have only 5 seconds of animation and then must be static for the rest of the time, so the goal is to create eye-catching and exciting animation in 5 seconds that gets viewers to stick around to read the messaging. I opted to use bands of color that moved across the screen, utilizing both the Bucs and Fifth Third brand colors to express the partnership. The most prominent colors are always Fifth Third as this will be shown in the Bucs stadium, where everything is red. Utilizing the opal blue brand color for Fifth Third Bank helps the brand to stand out more.Â
