Process
I partnered with a designer and copywriter on our team to create the 3 topics that we would focus on: Innovation, Scale, and Flexibility. These topics were then paired with a graphic that would help give a high-level understanding of what was being communicated. As the motion designer on the team, I then created animations for these static storyboards that brought the graphics to life and paired with the text in an effortless and eye-catching way to draw in people on LinkedIn.
Final
The line of business working with Newline loved animated graphics and with a few rounds of copy tweaks and other design elements, we sent out all 3 videos. The clickthrough rate was significantly higher on animated content vs static.
