Fifth Third Bank/Cincinnati Bengals Branch Signage

Every year, Fifth Third Bank partners with the Cincinnati Bengals to post advertisements in both the Bengals and Fifth Third spaces. Consisting of ribbon boards in Paycor Stadium and digital screens in Fifth Third branches, the goal is to both promote the perks of Fifth Third Banking and celebrate Bengals wins throughout the season with the rest of the city.

Branch Digital Video Boards

Following the debut of the Bengals branded debit card in the fall of 2022, Fifth Third Bank wanted to also have content shown in their branches to advertise this new perk. These videos were created to cater towards Cincinnati Bengals fans, and focused more on the Bengals brand since they would already be shown in a Fifth Third branch.

Ribbon Boards

Two ribbon boards were created to play in the Bengals stadium throughout games, one promoted the partnership between Fifth Third Bank and the Bengals, and the other focused on the perks of getting a Bengals branded debit card, which was debuting for the first time in the fall of 2022. Due to the boards having a purpose of promoting specific things, I kept the text the focus of the animation, using the solid blue background to combat the sea of orange and black that is typically seen in Paycor stadium.